My best friend’s husband works in sales, and he always says that one of the most frustrating aspects of his job is wasting his time on people who have no real interest in the products he’s pushing. His company might have gotten the prospects’ names from a recycled mailing list or sign-up sheet for a completely different product or service, and figured that it wouldn’t hurt to call about their products as well.
Obviously, no one is going to close very many deals that way. Instead, it’s much more productive to work off a targeted mailing list from a marketing leader like Martin Worldwide. For example, if you want to pitch your company’s refinancing services to homeowners, then a mortgage mailing list containing names of people who are genuinely interested in the service will take you a lot farther than a generic list. The prospects will actually listen to what you have to say, your conversion rate will improve, and you won’t feel like you’re wasting your time.
Martin Worldwide offers a variety of targeted lists, so you’re sure to find something that fits your needs. Check out their site today, and see how much your productivity increases once you have the right tools for the job!
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