I first started running my own websites about a year and a half ago. My initial intent was to have a place where I could showcase writing samples for prospective clients and perhaps make enough money to cover hosting and Internet fees. Eighteen months later, things are going better than I ever could have imagined, and I’m making far more than the $250 per year that my sites cost me in fees and service charges!
Because of this initial success, I’ve been thinking about different things I can do to help increase brand awareness and give my sites a more professional look. So when I was presented with an opportunity to test out the do-it-yourself logo design wizard at LogoYes.com, I jumped at the offer. A custom logo is precisely what I need to take my sites — and my business — to the next level, and I was eager to see what I could come up with.
The LogoYes logo creator is extremely easy to use. The process consists of six simple steps that will take you from idea to professional-looking logo in no time at all. Here’s a screen shot of the logo creator so you can see what I’m talking about (you can click all images to enlarge):
In Step 1, I just had to choose the image style that I was interested in. There are currently three choices, High Tech, Bold, or Flair, as well as helpful hints about which style to use given the type of company I represent. I went with Flair, because I like to think I have some!
In Step 2, I selected the industry that I’m in. This narrows down the symbol and image choices to those that are most relevant to my company. For my Reviews and More website, I clicked the Arts & Entertainment option.
In Step 3, I browsed through nearly 100 images ranging from cameras, film strips, and easels, to musical notes, flags, and abstract symbols. I couldn’t decide on any of the ones I saw, so I opted to use the letter “R” instead, and found the perfect image in a cursive “R” being drawn by a fountain pen.
Step 4 asked for my company name. Since I don’t really have a formal company, I used the name of this website, Reviews and More. It helped that I had a basic idea of what I wanted my final logo to look like so I could make some tweaks in this step to help get me there. For instance, I wanted the “R” symbol from Step 3 to be used in the word “Reviews”, and I wanted the “and More” part to be offset on a separate line. Knowing this, I was able to enter the name appropriately in this step. I also picked a handwriting font style that would more or less match with the cursive “R” from above. Take a look:
In Step 5, I got to play around with colors and layouts to get my logo to look just the way I wanted. Here’s a screen shot so you can see all the different tools I was able to work with, including Rotate, Flip, Size, Zoom, and a variety of colors. I have to say that the grid marks were extremely helpful and allowed me to make sure I had everything lined up perfectly.
After testing out a bunch of different colors, I settled on a dark red/maroon shade (I don’t remember the exact color, and I know my monitor is not the best at rendering these things). Here’s how the final logo turned out. I think it’s actually pretty cool, considering the fact that I spent about 10 minutes creating it and that I have zero artistic talent whatsoever!
Step 6 presented me with the option of buying my logo file so I could use it on my website, on letterheads, or on promotional materials. I also had the opportunity to use it on different business card templates right on the LogoYes.com website, which I did. I came up with two cards that I think look good, and would certainly give my business that professional feel that has been missing from the start (I’ve blanked out my last name and address for publication purposes, but they’re actually on the design).
Overall, I was very impressed with how easy the LogoYes.com logo design wizard was to use. The wizard features an incredible number of image, font, and color choices that gave me an amazing amount of flexibility every step of the way, and I was able to generate a professional-looking logo very quickly — even though I had no prior experience with this sort of thing.
If you’re looking for a simple, affordable way to brand your company, I recommend heading on over to LogoYes.com right now. You can test out different logos in the wizard with no obligation to buy, so why not give it a whirl? Hey, if I can come up with a nice logo all on my own, then anyone can!








